Hi, my name is

Cam Dykstra

Business Student

About Me

Hello! I’m Cam Dykstra, a highly motivated business professional with an eye toward the future of marketing and data-driven strategy.

Originally from Windsor, Colorado, I am currently finishing my senior year at Colorado State University (CSU), where I am earning my degree in Business Administration with focused concentrations in both Marketing and Management.

I am committed to blending business acumen with analytical rigor, which is why, next year, I plan to pursue a Master’s degree in Data Analytics in Ireland. Ultimately, my long-term goal is to leverage this unique combination of skills to establish my own marketing agency. I look forward to connecting with you and exploring how we can build successful strategies together.

Skills

Strategic Marketing & Communication

Integrated Marketing Communication (IMC): Expertise in planning, developing, and executing cohesive communication strategies that ensure a unified brand voice and consistent messaging across all consumer touchpoints. This includes coordinating efforts across digital, traditional, and public relations channels to maximize campaign synergy and impact.

Buyer Behavior: In-depth analytical understanding of consumer psychology, motivations, and the complex decision-making processes that drive purchases. Proficient in leveraging market research and segment analysis to develop targeted value propositions and marketing materials that directly address specific customer needs and pain points.

Digital Marketing & Analytics

Digital Marketing: Proven ability to develop and implement data-driven online campaigns focused on high-value channels. Core capabilities include optimizing content for Search Engine Optimization (SEO) to drive organic traffic, creating engaging content marketing programs (e.g., blogging, video concepts, infographics), managing email marketing campaigns for lead nurturing, and utilizing key performance indicators (KPIs) to measure and refine campaign effectiveness.

Business Management & Technical Proficiency

Management: Demonstrated capability in organizational management, including strategic resource allocation, project lifecycle management, and team leadership. Skilled at fostering collaborative and productive work environments, setting clear objectives, and mentoring teams to successfully meet and exceed organizational goals.

Microsoft Suites: Highly proficient across the Microsoft Office ecosystem. Advanced competence in Excel for data organization, complex analysis, and visualization; skilled in utilizing PowerPoint for developing professional, high-impact presentations; and adept at using Word for all professional documentation and report generation.

Photo that represents my skills section.

Equipped with proficiency in industry-standard technical tools and advanced strategic frameworks, I apply these core skills to execute and measure high-impact marketing and organizational objectives.

Digital Marketing Skills

Data and Analytics

Learned to interpret website and campaign performance data from tools like Google Analytics to drive strategic business decisions.

Website Development

Built and maintained functional, performant, and responsive websites using a Content Management System (CMS) like WordPress.

Search Engine Optimization

Developed the skill to optimize website content and technical structure to improve organic search ranking and visibility.

E-commerce Integration

Set up and managed all online sales systems, including product inventory, secure payment gateways, and shipping logistics.

Paid Advertising (PPC)

Developed the skill to manage specialized campaigns for non-profits within the Google Ad Grant program.

Hypothesis Testing (A/B Testing)

Designed and executed A/B tests on advertisements and landing pages to scientifically boost conversion rates.

Marketing & Events Intern

The Boys & Girls Club of Larimer County | Fort Collins, CO, USA September 2025 – Present

Managed full-cycle event logistics for special events, including vendor communication, securing in-kind donations, and comprehensive donor data tracking.

Executed targeted digital campaigns by utilizing CRM to generate specialized reports and compile accurate mailing lists for key stakeholders.

Contributed to partnership cultivation by preparing formal partnership agreements, logging deliverables, and organizing materials for major community outreach events.

Enhanced organizational visibility by performing website edits (basic updates and posts) and submitting event listings to local community calendars.

Work Experience

Sales & Logistics Intern

Simon (a Colas Company) | Rapid City, SD, USA May 2025 – July 2025

Supported the Sales Team by conducting thorough market research, assisting with customer outreach, and promoting products to maintain high customer satisfaction.

Created targeted marketing collateral utilizing Canva to support sales efforts and enhance brand presence.

Maintained and updated customer information in the central database to ensure data accuracy for sales and logistics planning.

Contributed to safety initiatives by assisting the Safety Team with specialized decibel mappings and analysis.

Marketing Intern

Bobo’s Oat Bars | Loveland, CO, USA November 2024 – May 2025

Identified and qualified 200+ leads monthly through comprehensive market research on individuals, events, and locations that strategically aligned with company brand values.

Managed the entire product donation pipeline, reviewing requests, selecting aligned organizations, coordinating sample shipments, and ensuring timely product arrival to events.

Developed and maintained a central Excel tracker for all event outreach, approved events, and relevant contact information, significantly improving team organization.

Collaborated cross-functionally with the marketing team to successfully execute diverse projects and campaigns as needed.

Sales Support Intern

Wallace Myers International | Dublin, Ireland May 2024 – Mid July 2024

Streamlined recruitment processes by drafting and posting job advertisements and performing specialized market research for client-specific candidate searches.

Supported consultants by reviewing and revising Resumes/CVs to align with client requirements and industry best practices.

Created a dynamic tracker for all open vacancies across different fields, enhancing organizational efficiency for the sales team.

Field Engineer Intern

Roche Constructors | Greeley, CO, USA May 2023 – August 2023

Facilitated critical project preconstruction activities by reviewing and submitting submittals and producing Requests for Information (RFI’s) for Site Superintendent approval.

Maintained meticulous project documentation by creating and managing submittal logs, field purchase logs, and equipment rental logs.

Ensured project compliance by regularly writing and submitting mandated reports, including daily safety reports (using Raken) and storm water reports.

Certifications

HubSpot Digital Marketing Cert

This credential validates comprehensive expertise in the inbound methodology and full-funnel digital strategy, covering content marketing, SEO, paid media, and conversion rate optimization. It confirms skills in developing strategies that successfully lead a prospect from initial awareness to becoming a dedicated customer.

Google Analytics Cert

This certification confirms mastery of Google Analytics 4 (GA4), demonstrating proficiency in configuring properties for accurate data collection and auditing. I am skilled at analyzing complex user behavior and translating raw data into actionable business intelligence using customized reports and audience segmentation.

Google Ads Measurement Cert

This certification focuses on the technical rigor required to effectively track and measure campaign performance in a constantly evolving privacy landscape. It certifies expertise in implementing conversion tracking and interpreting metrics like ROAS and CPA to strategically optimize ad spend.

Education

Colorado State University (CSU) | Fort Collins, CO

B.S. in Business Administration (Expected Graduation: May 2026)

Concentrations: Currently specializing in Marketing and Management. My coursework is focused on mastering strategic market analysis, consumer behavior, organizational leadership, and the fundamental principles of business finance.

Academic Excellence: I maintain a strong Cumulative GPA of 3.95, reflecting my dedication and commitment to academic rigor within the College of Business.

Prior Academic Experience

Arizona State University (ASU) | Tempe, AZ

Completed one semester of coursework in Civil Engineering (Fall 2022). This experience provided valuable foundational skills in analytical thinking, complex problem-solving, and attention to detail, which are highly relevant to my future focus on Data Analytics.

Achievement: Earned a 4.0 GPA and was named to the Dean’s List during that semester. This experience provided valuable foundational skills in analytical thinking and complex problem-solving.

Windsor High School | Windsor, CO

High School Diploma, Graduated with Cum Laude distinction with a 3.6 cumulative GPA(2018–2022).

Get in Touch

Reach Out With Questions

Please use this form to send me a direct message—I am readily available to discuss my qualifications for an opening or answer any specific questions you may have about my experience.

Cam Dykstra Resume